Typical Cost for Business Headshots
TYPICAL COST FOR BUSINESS HEADSHOTS
Perhaps the one question most frequently asked of us is “What is the typical cost for business headshots?” Though it may seem a fitting answer is readily available, the truth is, sundry factors must be examined before the typical cost for business headshots question can be thoroughly cited.
Even then, if compelled to offer the typical cost for business headshots, I could easily reference a citing a standard range. The average for a typical cost for business headshots is as little as $125 through $275.
The 3 Universal Elements to Business Headshots
If you’re like most people, you were probably thinking the typical cost for business headshots would be considerably more? I trust you’re pleasantly surprised.
With the cost question mildly answered, we can now discuss into the nitty-gritty details.
Every headshot is comprised of three essential ingredients. These segments are:
1. Business Headshot Session
2. Digital File
3. Retouching
Business HEADSHOT SESSION
Plainly, if you want to have your business headshot created, you first have to be photographed. Simple enough.
Regardless, what someone might pay for a business headshot session is singularly dependent on the needs of a client. That is, the greater the photographic coverage (or “looks”) you request, the greater the cost.
Our business headshot packages come in a Single-Look, a Double-Look, a Trio Look, and a Quad Look. Following is a deeper look:
1. SINGLE $50
• By far our most preferred business headshot session.
• One Session, unique look or person.
• 30 Minimum Exposures
• 20 Minute Session
2. DOUBLE $90
• Two Sessions, unique looks or people.
• 60 Minimum Exposures
• 30 Minute Session
3. TRIO $125
• Three Sessions, unique looks or people.
• 90 Minimum Exposures
• 40 Minute Session
4. QUAD $160
• Four Sessions, unique looks or people.
• 120 Minimum Exposures
• 50 Minute Session
By far, most clients needs are limited to a SINGLE-LOOK session.
DIGITAL FILE
We offer two ways to buy Digital Files: Optimized digital file and Full-Frame.
1. OPTIMIZED
WEB – $75
•Web Resolution Digital File (WRDF) 72 ppi
•Optimized for posting on the internet, which meets the needs of 99.99% of our clients.
•Ideal for all web-posting needs – by far our most popular.
•Rights for unlimited posting on websites and social media.
HIGH – $75
•High-Resolution Digital File (HRDF) 300 ppi – 3-9 MB)
•Ideal for business cards, brochures, book covers, etc.
•Also available at NO CHARGE with a WEB file purchase.
•We will email your HRDF directly to your printer/graphic designer at your request.
2. FULL-FRAME
RAW – $195
•Unprocessed, Full-Frame digital file, straight out of our camera (4480×6720).
•Also knowns as a RAW File, or the photographers “Digital Negative.”
•Offered for design professionals who require complete in-house production.
MAX – $225
•Processed, Full-Frame digital file, color corrected, and prepared for publication (4480×6720).
•Not only is the Max-File a ready to use, High-Resolution file, it includes the Maximum area of the captured image.
•Ideal for design professionals who desire a processed, full-framed high-res digital to complement their in-house production services.
We also offer a wide range of Paper Photographs and will provide pricing upon request.
RETOUCHING
We offer THREE (3) levels of Pre-Post Production – Retouching services. Each of our three levels is designed to accommodate a wide range of facial demands and the ultimate objectives of your headshot. Every face requires a degree of retouching.
1. Express: $0
Standard: the primary focus is on “cleaning’ the face by the removal of facial blemishes, removing clothing lint and marks, and fine tuning color.
2. Prime $75
Radiance: includes Express plus rendering a soft, radiant glow to the skin, and evening of the skin tones. The focus of Radiance is smoothing skin textures, softening and removing facial lines (forehead, around eyes, neck), evening skin tones/color, lessening facial shine, and yielding a radiant warmth to the face. The image may also include vignetting and refining color and contrast for greater depth.
3. Pro: $150
Complete: includes all the attributes of Prime plus emphasis on not only the aesthetic quality of your headshot (see details below), but special attention is given to perfecting color, rendering depth, brilliance, and pop to your headshot. Pro Retouching renders your face on its best day!
eyes – iris color and sparkle • define catchlights • restore whites • define eyelashes and eyebrows • remove glare • soften bags and crows-feet • remove redness/bloodshot and watery shine.
neck– soften lines • remove double-chin • thin/narrow width • reduce jowls • darken skin tone.
hair – restore highlights/brilliance/sheen/glow to all hair (as well as mustache/beard/goatee) • shape • fill gaps • remove strays • color.
teeth – desaturate yellow • narrow gaps • straighten lines • remove glare • fill-in missing teeth.
thinning – remove unwanted pounds from all areas including face, cheeks, neck, jowls, arms, legs, and tush.
nose – softening texture • removing redness • soften pores • remove blood vessels • straighten • narrow width.
lips – define shape • lighten or darken • soften texture • color • remove cracks and dryness • add contrast/depth • even lips lines • correct symmetry • tweak smile.
ears – remove glare • grease and shine • remove hair in and around • even skin tone • darken • narrow.
stray hairs – remove from around head, ears, nose, chin, forehead, neck, upper lip. etc.
background – lightening-darkening • vignetting • toning • contrast • color • blending.
color – fine tune skin tone, glow, contrast, shadow, highlights, and brilliance.
In addition to our three level of retouching, we also offer a way for our clients to replace the background of their image with a new background.
DIGITAL BACKGROUND REPLACEMENT
BACKGROUND REPLACEMENTS are offered in two modes:
Simple – when requesting a SIMPLE color background or STOCK image to be substituted.
Tailor-Made – when requestion a unique, one-of-a-kind creation by Mark Jordan.
SIMPLE: $50
Simple background replacement is ideal for those requiring a specific background color or a stock photo. This might be something as simple as matching your clothing choices or selecting a background color to correspond to your website.
TAILOR-MADE $125
Tailor-Made is an exclusive feature of Mark Jordan’s Headshot services, which is the design of a digital background to complement any number of design considerations. It’s the ideal choice for those looking for a one-of-a-kind, unique image, and who desire to Stand Out From the Crowd.
SUMMARY: All-In-One Business Headshot Packages
If you’re like so many with busy schedules and simply require the bottom-line, the following Business HEADSHOT PACKAGE PRICING Summary reflects our infographic above. The ALL-IN-ONE FasTrak, Headshot Package Pricing INCLUDES the three essential elements to any headshot: 1) Single Look Studio Session; 2) Digital File; 3) Pre & Post Production and Retouching:
• $125 Express – Single Look Session with Mark Jordan – Web File – Standard Retouching
• $200 Prime – Single Look Session with Mark Jordan – Web File – Radiance Retouching
• $275 Pro – Single Look Session with Mark Jordan – Web File – Complete Retouching
In the meantime, and as always, should you have questions regarding any aspect of professional headshots or the typical cost for business headshots, no concern is too small.
Mark Jordan
Master Craftsman Photographer
American Society of Photographers
International Photography Hall of Fame & Museum
Orange County Photographer of the Year
3-Time Honoree -EPCOT’S World’s Greatest Photographers Exhibit