Corporate Headshots

Typically, when we talk of corporate headshots, we refer to business headshots or executive portraits photographed on location.

The corporate location is the site that is most often chosen to have the corporate headshots created. If not, it is almost always at a corporate event, usually a hotel. Thus, the term Corporate Headshots. Simple enough.

Now that we’ve gotten the fundamentals out of the way, we’re ready to dive right into the particulars. Ready?

Whether you need a Corporate Headshot or anything else, headshots come in TWO basic varieties: Commercial and Theatric.

Generally speaking, Commercial Headshots are business-focused. They strive to reflect one’s character, presenting a business person or executive as the consummate professional.

Theatrical Headshots, however, are focused on the realm of the arts. They aim to emphasize a slice of the “artist’s” personality.

However, regardless of whether your need is Commercial or Theoretical, the ultimate purpose of a headshot is generally the same. It’s for airing their image in the public square – promoting one’s PROFESSIONAL business (commercial) or art (theatrical).

It’s also important to add that whereas Theatrical headshots primarily represent an individual’s talent or craft, a Commercial headshot represents an individual’s product or service.

Consequently, each style must be addressed distinctly, ultimately keeping the client’s audience at the fore. This distinction equates to how either headshot is approached in planning (design), during digital capture (the headshot session), and especially in postproduction (treatment and retouching). The approach to design and session are more frequently distinct, with Commercial being more conventional and Theatrical being unorthodox where anything goes. On the other hand, the difference in retouching is that it is more subtle in application. Why?

There are four intrinsic differences between the Commercial and Theatrical headshots. These distinctions are seen primarily in the design elements regarding the selections in Clothing, Color/key, Expression/pose, and Background. If you’re curious about each, this article will satisfy: The Perfect Professional Headshot – THEATRICAL & COMMERCIAL HEADSHOTS.

First, it’s important to remember the purpose of the Commercial and Theatrical headshot. The former is for a person in business whose face represents a product/service, while the latter personifies the person’s personality behind their craft/talent.

Orange-County-Headshots-Group-Photos | Corporate Staff

To wit, retouching for the Theatrical headshot requires a lighter application of retouching, leaning toward a more lifelike depiction. Agents and the like demand that the new talent standing before them resemble the headshot just placed in their hands. This scenario typically lasts until the talent becomes recognizable in the marketplace, where a heavier application of retouching is demanded to ensure an eternal youthful persona.

Commercial headshots tend to favor a slightly more extensive application of retouching. Since the executives’ face is frequently the first association a prospective client will have with their product or service, great pains are taken to establish a positive connection. Because the staying power of this tenuous connection occurs in a split second, characteristics such as likability, credibility, and professionalism must be expressed just as quickly. Thus, there is an absolute necessity for the appropriate degree of retouching.

Though all headshots strive to capture one’s face in the best light, there is no fault in enhancing a facial feature here and there for those in the Commercial world who are vying for their client’s attention in an increasingly crowded marketplace.

If you want your corporation to stand out, let us create an ideal headshot for your business.

Orange-County-Headshots-Corporate Headshots by Mark Jordan | Clark Construction

Orange County Headshots is a trusted Orange County photography studio that specializes in corporate headshots. Our professional headshot photography is led by the three-time recipient of the EPCOT Center Exhibit Award of the World’s Greatest Photography, Lorin Backe.

Expert photographer Lorin Backe has won innumerable awards for his striking portraits, including international recognition for photographic excellence.

Lorin Backe also schedules on-location corporate headshots Monday through Friday. Though on-location corporate headshots may require more notice than studio photography, should your last-minute inquiry occur early enough in the day, making arrangements for your corporate headshots within a day or two may be possible. You’ll never know unless you try.

Orange County Headshots owes its success to its clients. Lorin began his studio with simple inquiries that led to the development of trust and honor with his customers. For over three decades, he built his business with unsurpassed artistic talent, which has entitled him to be named a Master Photographer.

Every day, Lorin builds a service that provides exceptional corporate, business, family, and theatrical headshots. Be sure to peruse our website for more information on our full line of professional headshot photography.

Before and After Corporate Headshots by Orange County Headshots

Our professional memberships include:

American Society of Photographers
Professional Photographers of America
Professional Photographers of California
Professional Photographers of Inland Empire
International Photographer’s Hall of Fame and Museum

As always, should you have ANY questions regarding any aspect of Corporate Headshots, please know that no concern is too small.